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		<title>Forum posts to 'General Discussion'</title>
		<link>http://www.cosmopolitdesign.com/general-discussion/</link>
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			<title>Мултимедийна инсталация в старата баня в Пловдив</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/379?showPost=403</link>
			<description>&lt;p&gt;от &quot;Дневник&quot; - 01 март 2005&lt;br /&gt;&lt;br /&gt;Сдружение &quot;Изкуство днес&quot; представя в Център за съвременно изкуство - баня &quot;Старинна&quot; в Пловдив, инсталацията &quot;Лабиринт&quot; на Христо Йорданов и Ангелина Галънска (Angie). Те вече имат зад гърба си няколко видео- и нет-арт инсталации, пърформанси и експериментални акции. В най-новия си проект двамата работят с графика, дизайн, инсталация, видео, светлина, текст, пърформанс и фотография.&lt;br /&gt;&lt;br /&gt;&quot;Лабиринт&quot; е композиция, която преобразява пространството. Строга геометрия очертава триизмерно тяло, което приема посетителя и му предлага да участва в експеримент. Създадена е среда, в която визуални и звукови ефекти предизвикват объркване, провокират множество асоциации, задействат нови връзки и избори - накъде да се върви, как да се действа. Според авторите това е реална пространствена метафора на живота, в която всеки попада изненадан, до голяма степен неподготвен и сам.&lt;br /&gt;&lt;br /&gt;Художниците твърдят, че цялото това преминаване през формите е провокация и не би трябвало да остави посетителя спокоен и неразвълнуван. Те обясняват, че целта им е да превърнат и зрителя в активен, заинтересуван, действащ. &quot;Човек, готов да изяви смелост по отношение на обстоятелствата. Да преизнамери себе си, другия и света&quot;, казват Христо Йорданов и Ангелина Галънска. &lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: Проект Лабиринт - Le labyrinthe - Labyrinth installation project</description>
			<pubDate>Thu, 24 Jul 2008 10:29:42 -0500</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/379?showPost=403</guid>
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			<title>Innovative ways to market</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/401</link>
			<description>&lt;p&gt;Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.&lt;br /&gt;&lt;br /&gt;There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.&lt;br /&gt;&lt;br /&gt;Identity Continuity&lt;br /&gt;&lt;br /&gt;Create continuity between an online website, logos, letterheads, business cards, and packaging. Create an identity that will make your business stand out from the competition, and leave a good initial impression on potential customers. A professional image associated with your company or product will remind customers of their past brand experiences, and will reinforce your product line.&lt;br /&gt;&lt;br /&gt;Trade Publications&lt;br /&gt;&lt;br /&gt;Niche publications are journals or magazines that focus on a specific market. If your product or service is appropriate for a specific market, then advertising in their trade publications will allow you to immediately drill down and target that very specific audience.&lt;br /&gt;&lt;br /&gt;Promotional Items&lt;br /&gt;&lt;br /&gt;Branded giveaways have long been used by marketers to attract potential customers. Products that have a long shelf life will help keep your business in the forefront of a customer's mind. Weeks, months, and even years after a product is purchased or service is performed, promotional items will remind the customer of your brand.&lt;br /&gt;&lt;br /&gt;Reviews&lt;br /&gt;&lt;br /&gt;Solicit product reviews from reputable industry sources, magazine reviewers, bloggers, or industry journalists. Product reviews lend credibility to a product or company.&lt;br /&gt;&lt;br /&gt;Keyword Advertising&lt;br /&gt;&lt;br /&gt;In order to help your website's search engine ranking, use keyword advertising. Focused and targeted keyword advertising will drive web traffic that has a genuine interest in your product or service.&lt;br /&gt;&lt;br /&gt;Niche Directories&lt;br /&gt;&lt;br /&gt;Use online niche directories to promote products or services. Visitors who frequent topical directories have a strong interest and are more likely to purchase.&lt;br /&gt;&lt;br /&gt;Viral Marking&lt;br /&gt;&lt;br /&gt;Once known as &quot;word of mouth&quot; marketing, viral marketing has taken on a life of its own. Encourage product buzz, as well as customers referring customers.&lt;br /&gt;&lt;br /&gt;Opt-In Email Marketing&lt;br /&gt;&lt;br /&gt;Use email as a marketing tool to notify your existing customers about specials, new products or services, or product releases and updates. While some say email marketing is dead, others say that measured results of email marketing tell a very different story. Opt-in, targeted email marketing works, and produces results when done correctly.&lt;br /&gt;&lt;br /&gt;Partnerships / Strategic Relationships&lt;br /&gt;&lt;br /&gt;We see large companies leveraging their assets every day, and small online businesses should too! Whether it be as a partner, an affiliate, or a strategic relationship, all of these relationships can benefit small businesses. Businesses can use strategic relationships to penetrate niche markets. Affiliates can expand their reach and tap into the customer bases of similar products. Partners can provide additional value to existing products or services. Determine what types of relationships could be beneficial to your small business.&lt;br /&gt;&lt;br /&gt;Online Classifieds&lt;br /&gt;&lt;br /&gt;Craigslist is likely the best known online classified system. Classified systems increase visibility and are often overlooked by small businesses. Consider posting classifieds that relate to product or services, and monitor the results.&lt;br /&gt;&lt;br /&gt;Sponsorship / Contests&lt;br /&gt;&lt;br /&gt;Contests not only encourage customers to have fun, but also generate publicity and draw attention to your company and brand. Sponsor industry events, run contests, or donate prizes to industry contests in order to increase visibility and generate goodwill.&lt;br /&gt;&lt;br /&gt;Newsletters&lt;br /&gt;&lt;br /&gt;Communication is critical to all businesses, and small businesses are no exception. Be sure to establish a communication channel with customers and potential customers. Newsletters are a very popular communication channel for software developers.&lt;br /&gt;&lt;br /&gt;RSS&lt;br /&gt;&lt;br /&gt;RSS is growing in popularity. It is an alternative communication channel that has the benefit of reaching a larger audience through syndication. Supplement and enhance email and newsletter campaigns by providing an RSS channel for their content.&lt;br /&gt;&lt;br /&gt;Forums / Newsgroups&lt;br /&gt;&lt;br /&gt;Participation in newsgroups and forums will result in building credibility. Business relationships will often result from online dialogue in industry forums and newsgroups. Actively participate and always behave in a professional manner.&lt;br /&gt;&lt;br /&gt;Forum / Email Signatures&lt;br /&gt;&lt;br /&gt;All forum posts and emails you send should contain a &quot;signature&quot; that advertises your business name, tag line, and URL.&lt;br /&gt;&lt;br /&gt;Blogs&lt;br /&gt;&lt;br /&gt;Blogging and posting comments on blogs can result in an increase in web links and traffic. Socialization and engaging others with well thought out comments can establish a business reputation and generate product interest.&lt;br /&gt;&lt;br /&gt;Videos&lt;br /&gt;&lt;br /&gt;YouTube is a boon to business. If you are creative, consider compiling an educational or humorous video. YouTube is a huge distribution channel and can generate product or industry interest.&lt;br /&gt;&lt;br /&gt;Press Releases&lt;br /&gt;&lt;br /&gt;The avenue to inexpensive press! Write a press release to promote new products or services and reap the benefits with media attention.&lt;br /&gt;&lt;br /&gt;Article Syndication&lt;br /&gt;&lt;br /&gt;Writing articles can help lend credibility to your product line and improve your business reputation.&lt;br /&gt;&lt;br /&gt;Local Newspapers&lt;br /&gt;&lt;br /&gt;Contact local newspapers and pitch a unique story to them. Publicity is free and can generate discussions and interest.&lt;br /&gt;&lt;br /&gt;Consider exploring alternative channels for advertising and marketing. Keep in mind that advertising need not be costly; creative marketers can often find inexpensive avenues that will result in a great return.&lt;br /&gt;&lt;br /&gt;--------------------------------------------&lt;br /&gt;&lt;br /&gt;Author: Sharon Housley &lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: Innovative ways to market</description>
			<pubDate>Wed, 16 Jul 2008 10:59:58 -0500</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/401</guid>
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			<title>Проект Лабиринт - Le labyrinthe - Labyrinth installation project</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/379</link>
			<description>&lt;p&gt;Mултимедийна инсталация “Лабиринт”&lt;br /&gt;&lt;br /&gt;Сдружение „Изкуство днес“ представя в Център за съвременно изкуство – Пловдив, баня „Старинна“ 01.03 – 28.03.2005&lt;br /&gt;&lt;br /&gt;ЛАБИРИНТ&lt;br /&gt;мултимедийна арт инсталация&lt;br /&gt;Автори: Христо Йорданов и Ангелина Галънска&lt;br /&gt;&quot;Откривай се. Вгледай се. Взаимодействай. Ела и виж.&quot;&lt;br /&gt;&lt;br /&gt;За любителите на “reality shows”, за доверчивите към аудио-визуалните продукти, за преситените от познати гледки, за отегчените от “белия куб”, за забравилите себе си, за рационално обърканите, за тези които е трудно да провокираш, за интер-активните, за смелите - през март Център за съвременно изкуство – Пловдив, “Баня Старинна” отваря врати с проект “Лабиринт”.&lt;br /&gt;&lt;br /&gt;Авторите – Христо Йорданов и Ангелина Галънска (Angie) – с няколко видео и нет-арт инсталации, пърформанси и експериментални акции зад гърба си, демонстрират, че е редно да правят нещата съ-времето си. Притиснати между класическа, херметизирана в себе си традиция на подражателството и изкушението на нови форми, те пре-откриват и свободно компилират познатите им начини за създаване на изкуство: графика, дизайн, инсталация, видео, светлина, текст, концепт, пърформанс, фотография.&lt;br /&gt;&lt;br /&gt;Лабиринтът е композиция, която преобразява хоризонтала и вертикала на голямата зала. Строга геометрия очертава триизмерно тяло, което приема госта и му предлага да участва в експеримент. Създадена е среда, в която визуални и звукови ефекти предизвикват объркване, провокират множество асоциации, задействат нови връзки и избори – на къде да се върви, как да се действа. Реална пространствена метафора на живота, в която всеки попада изненадан, до голяма степен неподготвен и сам, “Лабиринт” е шанс да влезеш в “света на изкуството”.&lt;br /&gt;&lt;br /&gt;Цялото това влизане, участване, преминаване, провокация не би трябвало да остави посетителя спокоен и неразвълнуван – напротив целта на авторите е да му предоставят възможност освен да прекара няколко приятни минути вътре в тяхната работа, да се превърне и в зрител-пърформър – активен, заинтересуван, действащ. Човек, готов да изяви смелост по отношение на обстоятелствата. Да преизнамери себе си, другия и света.&lt;br /&gt;&lt;br /&gt;Със съдействието на сдружение “Изкуство днес”, фондация “Лице за изкуство и култура”и „Про Хелвеция София“.&lt;br /&gt;&lt;br /&gt;виж също: &lt;br /&gt;&lt;a href=&quot;http://www.arttoday.org/&quot;&gt;http://www.arttoday.org&lt;/a&gt; &lt;br /&gt;&lt;a href=&quot;http://www.pro-helvetia.bg/ind_events_archive_bg.php&quot;&gt;http://www.pro-helvetia.bg/ind_events_archive_bg.php&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;------------------&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Le labyrinthe est une installation montée par Angelina Galanska et Christo Jordanov ; des artistes bulgares à qui on doit déjà plusieurs travaux mêlant vidéos, sons, &lt;br /&gt;photographies. Le « Labyrinthe » est une installation faite de pans de tissus dans lequel le public se perd et découvre au hasard de sa recherche des oeuvres diverses. &lt;br /&gt;Le labyrinthe est né après deux ans de travail et d’efforts de l’équipe Cosmopolit (du CDS : cosmopolit design studio) : Angie &amp;amp; Christo. Sa conception difficile a toujours évolué avec le temps pour aboutir lors d’une exposition à Plovdiv en mars 2005 à une forme sculpturelle géometrique de 12m x 12m x 18m. L’éclairage fut utilisé pour mettre en évidence &lt;br /&gt;le centre lumineux du labyrinthe, réel puit de lumière, qui a été compris par les visiteurs comme l’expression d’un lien métaphysique avec un autre monde. &lt;br /&gt;Le projet théorique proposait non seulement l’installation en elle-même mais également de nombreux matériaux artistiques. &lt;br /&gt;Néanmoins, les moyens dont ont disposé les artistes sont restés bien en deçà de ce dont ils auraient eu besoin pour réaliser pleinement leurs ambitions. En présentant le labyrinthe à Paris, n.o.s.e souhaiterions donner vie au projet tel qu’il aurait dû être conçu: une installation-exposition complète et enrichie de nombreux autres apports artistiques. &lt;br /&gt;Il s’agit de créer une installation en forme de labyrinthe (d’une longueur approximative de 60 mètres et d’une hauteur de 2m), représentation interactive et multimédia d’une vie remplie d’actions-évènements et de jeux visuels suscitant des réactions aussi diverses que les chemins empruntés par les visiteurs. En stimulant l’imagination par la voie d’associations visuelles, l’installation fera naître de nouveaux questionnements chez les visiteurs et pourra alors les conduire à des choix éminemment personnels: &lt;br /&gt;dans quelle direction s’engager ? Que chercher? Comment sortir, revenir sur ses pas? C’est donc avant tout sur le public que repose l’intérêt du Labyrinthe : les réactions individuelles et collectives permettront de mettre en évidence les réflexes de l’homme contemporain lorsqu’il se trouve confronté à un monde extraordinaire. L’installation veut &lt;br /&gt;ainsi provoquer le courage contre les circonstances, la dignité face à l’absurdité et à l’intangibilité d’une réalité mise en scène. L’installation globale du labyrinthe &lt;br /&gt;repose essentiellement sur sa géométrie prédéfinie, qui se veut autant rationnelle qu’imaginaire. L’oeuvre se voit associée à une pensée des frontières entre l’idée et sa forme, entre le sens qu’impose la géométrie de l’installation et les significations fuyantes provoquées par la multitude des itinéraires possibles. C’est pourquoi l’installation comprend également l’enregistrement vidéo et la diffusion simultanée des spectateurs, appartenant eux-même au sens d’une oeuvre ouverte et infinie. &lt;br /&gt;d é d a l e s / / l e l a b y r i n t h e &lt;br /&gt;n &lt;br /&gt;o &lt;br /&gt;s &lt;br /&gt;e &lt;br /&gt;4 5 &lt;br /&gt;d é d a l e s / / l e l a b y r i n t h e &lt;br /&gt;n &lt;br /&gt;o &lt;br /&gt;s &lt;br /&gt;e &lt;br /&gt;L e &lt;br /&gt;l &lt;br /&gt;a b y &lt;br /&gt;r i n t &lt;br /&gt;h &lt;br /&gt;e &lt;br /&gt;angelina galanska &lt;br /&gt;&amp;amp; christo jordanov &lt;br /&gt;&lt;br /&gt;« Dès les abords de &lt;br /&gt;Dédales, la confusion des &lt;br /&gt;sons et des effets amène &lt;br /&gt;de nouvelles associations, &lt;br /&gt;d’autres relations et impose &lt;br /&gt;le choix. Vierge et solitaire, &lt;br /&gt;abandonné dans cette &lt;br /&gt;métaphore spatiale l’individu &lt;br /&gt;retombe inévitablement &lt;br /&gt;dans la surprise première » &lt;br /&gt;photos réalisées lors de l’exposition à plovdiv en mars 2005 &lt;br /&gt;ci-dessus : le puits de lumière au centre du labyrinthe &lt;br /&gt;&lt;br /&gt;for more details: &lt;br /&gt;&lt;a href=&quot;http://www.dessciences-po.fr/projets_collectifs/pdf/rapport_final_nose.pdf&quot;&gt;http://www.dessciences-po.fr/projets_collectifs/pdf/rapport_final_nose.pdf&lt;/a&gt;&lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: Проект Лабиринт - Le labyrinthe - Labyrinth installation project</description>
			<pubDate>Sat, 05 Jul 2008 09:06:36 -0500</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/379</guid>
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			<title>СЪН като другата реалност</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/375</link>
			<description>&lt;p&gt;СЪН&lt;br /&gt;&lt;br /&gt;Проектът интерпретира темата &quot;Сън&quot; във виртуалното пространство на един 360 градусов модел на стая. СЪН като начин на общуване, СЪН като другата реалност, СЪН като реална фантазия, СЪН като среща с мечти, СЪНят като фактор характерен за идинтичността. Панорамата показва заспалото тяло на автора в обитаваната от него стая, монитори, прозорец, работно място, видения породени от СЪНя, човешки същества и тяхната характерна особеност да общуват със заспалото тяло. Среща и контакт с артиста в измерението на СЪНя.&lt;br /&gt;&lt;br /&gt;Студент в програма &quot;Визуални изкуства&quot;, специалност &quot;Графичен дизайн и визуална комуникация&quot; на Нов Булгарски Уиверситет, София. Работи като мултимедиен, графичен, уеб дизайнер и видео монтажист. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;виж също: &lt;br /&gt;&lt;a href=&quot;http://i-space.org/schizoid/&quot;&gt;http://i-space.org/schizoid/&lt;/a&gt;&lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: СЪН като другата реалност</description>
			<pubDate>Mon, 23 Jun 2008 09:06:50 -0500</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/375</guid>
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			<title>Creative development Web design</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/50</link>
			<description>&lt;p&gt;The Good usability Web Site.&lt;br /&gt;Just a note to say You forum is excellent!&lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: Creative development Web design</description>
			<pubDate>Tue, 03 Jun 2008 21:32:48 -0500</pubDate>
			<author> </author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/50</guid>
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			<title>Free SEO Tips the Pro's Charge For</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/22</link>
			<description>&lt;p&gt;SEO (Search Engine Optimization) both the bane and boon of many a person's existence. It's a known fact that the best way to get traffic to your website is by simply having your site show up in the first page or two of the major search engine's results. Visitors that come in from those search engine results pages (referred to as SERP) have two main things going for them. They are more likely to buy, and they didn't cost you any money to get there. Getting your site onto those first two pages can be a struggle, and people are always watching what you are doing and gunning for the top spot. You have to keep aware of all of the latest tactics and methods and measure yourself against your competitors.&lt;br /&gt;&lt;br /&gt;Yes, competitors. Many people aren't aware of the competitive nature of SERPs positioning, but it is. Keep in mind that you are ranked in comparison with the other sites in the results. If the search engine thinks that your content is more relevant, then you rank higher, if it is determined that your content is less relevant, then you fall in the results. If they know what they are doing, the other sites showing up for the searches you wish to rank high in are watching you, and the other sites on the first two pages to see what they are doing, and if they are rising or falling.&lt;br /&gt;&lt;br /&gt;So how do you ensure that you can rank well against the other sites out there and rise in the SERPs? Well, for starters, let's assume that there are only three search engines, because frankly, Google, Yahoo, and MSN (in that order) represent the majority, the vast majority of searches. And Google represents the vast majority amongst those three. For the purposes of this article we'll focus only on Google. If you do right by them, what you do will be good for other search engines as well.&lt;br /&gt;&lt;br /&gt;Before we go any further it's important that you understand the nature of SEO. It is not an exact science. The exalted minds inside the Googleplex do not share their secret sauce with the unwashed masses. The reason for this is simple: if they revealed exactly how their logic works, it would be exploited--this has happened before. The methods for performing SEO are based upon the trial and error of many, many internet users as they worked out what works, what doesn't and what will get your site unindexed - or worse: banned.&lt;br /&gt;&lt;br /&gt;This is important. There are good and bad ways to optimize your site. The bad ways are called 'Black Hat'. Sure, they may work for awhile, and some Google can't (or doesn't bother to) pick up automatically. However you can report a site to Google as using Black Hat SEO tactics and Google will remove that site from the index (meaning it won't show up in search results). Removing a site from the index is usually only done for a certain amount of time and can be appealable. Banning is far more severe and banned sites are often gone for good with no way to get Google to add it back to their index. Beware of a lot of things that seem shady. If you think they are shady, chances are that the folks at Google will think so too and if one of those other sites in the SERPs wants to rise up and they visit your site and see your shady tactics, they won't hesitate to report you.&lt;br /&gt;&lt;br /&gt;Yeah, it's a bit unfair, but it's the world we live in. Google's not alone in this--the other search engines will do it too.&lt;br /&gt;&lt;br /&gt;Now that we've got that out of the way, let's dive into the two ways to optimize your site.&lt;br /&gt;&lt;br /&gt;On Page Optimization&lt;br /&gt;&lt;br /&gt;This is what most people think of when they think of SEO. In reality it is the less effective of the two methods, though as Google improves its ability to determine real content from fluff it is getting more valuable. A bit of history first.&lt;br /&gt;&lt;br /&gt;Back when people started realizing that they could make or break their business by where they came up in the SERPs, they started adding all sorts of content to their sites to improve their ranking. The most common of these was the meta keywords. These are words that are placed in the code on a website that tell the search engines what the site is about. Way back when the 'net was young, the search engines believed these keywords. They don't anymore. People abused the keywords system by putting their competitors names in them, or by even putting completely bogus words in. A site looking to sell more jeans would put Britney Spears in their keywords to get people to visit them inadvertently. Needless to say, keywords play very little importance anymore. I have gotten sites to the #1 position on Google without using keywords at all.&lt;br /&gt;&lt;br /&gt;As the search engines got wise to the whole bogus keywords thing, they started looking at all of the content on a website. They can only read text, so images and animated graphics (like flash) were ignored. People learned tactics to place all sorts of text on their site that was invisible to users, but that the search engines (looking at the source code) would see. So search engines started to distrust the websites themselves.&lt;br /&gt;&lt;br /&gt;You're asking yourself how they can know what a site is about then. They asked themselves the same question and came up with an obvious answer: they can't. But other humans can. This is called 'Off Page Optimization' and is covered in the second type of optimization.&lt;br /&gt;&lt;br /&gt;They never really disregarded the webpage entirely, but they lowered its importance in their overall factoring of a page's importance and relevancy. However, as their savvy increases and they have more computing power to analyse content, search engines are starting to consider the page's content as being more and more important. They can often discern the difference between human generated and computer generated text, and can tell if the content on a page is relevant to a particular topic or not. As they do this more, the page itself will continue to get more important.&lt;br /&gt;&lt;br /&gt;There used to be a lot of tactics and tricks to get the search engines to pay more attention to your page, but the number one tip is now this: Write human readable content (don't try to write it to load it with terms and keywords) that has value and real relevancy. Make sure that you do use the words and phrases you think people will search for, and do use them more than once, but don't go overboard. Bolding and using larger fonts (and H1 tags) will help as well, but don't overdo it. If you make your page look too wonky it will not work for the second type of optimization.&lt;br /&gt;&lt;br /&gt;Here's a quick rundown of things to make sure you do.&lt;br /&gt;&lt;br /&gt;Make sure the page title is descriptive - make it different with each page if you can:&lt;br /&gt;&lt;br /&gt;Use the meta description tag and make it good - this is what most search engines show as the blurb about your site on the results page.&lt;br /&gt;&lt;br /&gt;Don't worry alot about your HTML formatting. Search engines are used to reading crappy HTML and they don't care too much.&lt;br /&gt;&lt;br /&gt;Make sure you use your keywords in your copy more than once.&lt;br /&gt;&lt;br /&gt;Do bold them if it works in your content&lt;br /&gt;&lt;br /&gt;If you can make it work, use an H1 or H2 tag. If you are comfortable with CSS you can make the text in them smaller (this is becoming less and less important).&lt;br /&gt;&lt;br /&gt;Make sure to use alt and title tags on images. It lets the search engines know what the image is about and can cause your images to show up on the Google image search. Use title tags on your links. It will help the search engines know more about the page you are linking to and improve relevancy. Don't put too many links to other sites. Links out lower your page's importance.&lt;br /&gt;&lt;br /&gt;Off Page Optimization&lt;br /&gt;&lt;br /&gt;This is also called 'Off Site Optimization' which is a misnomer. Search engines care little about 'websites' and care more about 'web pages'. The reason for this is that they don't link to a site, they link to a page. So what is this mysterious type of SEO you ask? Well, if you read the on page part above you will have learned that Google and the other search engines decided that they couldn't trust the page itself too much as too many people put fake content on a page to generate traffic. So they decided that the best way to know if a page was relevant was to let people do it for them.&lt;br /&gt;&lt;br /&gt;How do they make this work? Well, they simply look at who links to you and what their page is about. If your page is about sewing, and another page that Google knows people like is also about sewing and it links to you, then your page is probably not misrepresenting itself. This is the driving force behind what is called 'Page Rank'. Page rank is essentially a calculation of the importance of the pages linking to you vs the relevancy of your content to those pages. If a page about banking links to a page about peanut butter, then chances are that the search engines won't assign any importance to that link, but links between pages of similar content have high importance.&lt;br /&gt;&lt;br /&gt;There is also a nebulous thing that we know exists, but don't know how to quantify. It is the matter of how much a search engine trusts a site. Sites with high trust have their outbound links given more importance than sites the search engine does not trust. An easy way to determine if a site is trustworthy or not is to think about it yourself. The folks at the search engines are humans, they will trust the same sites you do and distrust the same sites you do (give or take a bit).&lt;br /&gt;&lt;br /&gt;Untrustworthy Sites&lt;br /&gt;&lt;br /&gt;Link/Banner farms - sites with nothing but links to various other sites. These used to work, but the search engines wised up and now having a link farm link to you will hurt, not help.&lt;br /&gt;&lt;br /&gt;Sites with a lot of advertising on them - The search engines know that these sites are mostly computer generated and have no valuable content, and so don't pay any heed to what they link to.&lt;br /&gt;&lt;br /&gt;Black Hat Sites - sites that use questionable SEO tactics aren't ones that you want linking to you. Google is suspicious of them, no reason to make it suspicious of you.&lt;br /&gt;&lt;br /&gt;Trustworthy Sites&lt;br /&gt;&lt;br /&gt;Directories - There are two types of directories. Automatic and Human verified. Google knows which are which and if your site is listed on a human verified directory (meaning that someone looked at your site and verified that your description and content match the category you chose to have it listed in) then it knows that your content is relevant to the description you gave. Find the directories for your market (just google things like sewing boston directory or whatever your niche/market is and you'll find some to list in.&lt;br /&gt;&lt;br /&gt;News Sites - Many news sites allow you to post comments on them. Don't spam, but find some relevant articles to your site and post a few comments. Its not advised that you place your link right in the article (unless you think it applies) but rather have your link in your profile.&lt;br /&gt;&lt;br /&gt;Sites with high page rank - This is key. There is little point having sites with no page rank link to your site with no page rank. You want sites with high page rank linking to you. Install the Google toolbar and select yes when it asks if you want to view pagerank. This will let you know how other sites rank and help you determine where to try to get links.&lt;br /&gt;&lt;br /&gt;There are a lot of other tips and helpful bits of information out there and I'll be posting a few more specialized articles about them. While there is a lot of bogus software and ebooks out there that will literally tell you no more than what you have read above, there are some that will help you carry out the suggestions above. They'll suggest directories, give you reports on how well you rank against your competitors and many other things. Most you can do on your own, but they take time. Good SEO software should mainly remove the tedious, manual tasks involved in SEO and help you focus on more important things like niche research and adding actual, valuable content to your site.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;--------------------------------------------------------------------------------&lt;br /&gt;&lt;br /&gt;About the Author: Michael Cooper is a computer/internet/technology enthusiast and has been building websites since 1996. He has been using SEO for years to help drive traffic to his and his client's sites.&lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: Free SEO Tips the Pro's Charge For</description>
			<pubDate>Fri, 30 May 2008 06:35:14 -0500</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/22</guid>
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			<title>8 Useful SEO Techniques Every Webmaster Should Know</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/5</link>
			<description>&lt;p&gt;Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.&lt;br /&gt;&lt;br /&gt;These simple SEO Tips will help you understand the basics and help you reach your online goals.&lt;br /&gt;&lt;br /&gt;1. Title Tag&lt;br /&gt;&lt;br /&gt;The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to 'on-page optimization'; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google.&lt;br /&gt;&lt;br /&gt;Many SEO experts create web pages in a three-prong approach. They place the title in:&lt;br /&gt;&lt;br /&gt;  - the title tag - on the webpage itself - and in the URL for that page&lt;br /&gt;&lt;br /&gt;Sometimes they will just pick the main keywords from the title and place them in the anchor url instead. For example: &lt;a href=&quot;http://www.yourwebsite.com/keywords.html&quot;&gt;www.yourwebsite.com/keywords.html&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;2. Meta Description Tag&lt;br /&gt;&lt;br /&gt;The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don't spam - don't repeat your keywords more than twice - using variations is helpful. &lt;br /&gt;&lt;br /&gt;Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.&lt;br /&gt;&lt;br /&gt;3. Anchor Tag or URL&lt;br /&gt;&lt;br /&gt;The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective.&lt;br /&gt;&lt;br /&gt;Anchor text is also important to know - these are the underlined, clickable text or words in a link.&lt;br /&gt;&amp;lt;A HREF=&quot;url&quot;&amp;gt; anchor text &amp;lt;/A&amp;gt; &lt;br /&gt;&lt;br /&gt;If you want to check Google for all web pages containing your keywords in the anchor tags.&lt;br /&gt;&lt;br /&gt;Just type into Google Search:   allinanchor:yourkeywords &lt;br /&gt;&lt;br /&gt;4. Finding Backlinks&lt;br /&gt;&lt;br /&gt;One of the keys to higher rankings is building quality links from relevant, related quality sites. The search engines, especially Google, count each link as a &quot;vote&quot; for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high.&lt;br /&gt;&lt;br /&gt;If you want to find the number of backlinks your site has.&lt;br /&gt;&lt;br /&gt;Just type into Google Search:   link:yourURL &lt;br /&gt;&lt;br /&gt;and it will give you the number of backlinks you have.&lt;br /&gt;&lt;br /&gt;Google doesn't give you all your existing backlinks, so you can try Yahoo! to find a more exact number.&lt;br /&gt;&lt;br /&gt;Just open Yahoo! and type in: linkdomain:yourURL &lt;br /&gt;&lt;br /&gt;5. Checking Indexed Pages&lt;br /&gt;&lt;br /&gt;If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.&lt;br /&gt;&lt;br /&gt;You can see how many of your pages are indexed in Google by using the site command.&lt;br /&gt;&lt;br /&gt;Just type into Google Search:   site:yourURL &lt;br /&gt;&lt;br /&gt;Another way to look at your pages in Google is to type in &quot;http://yoursite&quot; and &quot;www.yoursite&quot; with the quotation marks to see the exact number of listings for each.&lt;br /&gt;&lt;br /&gt;6. Checking Google Cache&lt;br /&gt;&lt;br /&gt;You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.&lt;br /&gt;&lt;br /&gt;Just type into Google Search:   cache:yourURL &lt;br /&gt;&lt;br /&gt;7. Finding Associated Keywords&lt;br /&gt;&lt;br /&gt;Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts suggest you place your page's main keywords in the first and last 25 words on that page.&lt;br /&gt;&lt;br /&gt;You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases in Google.&lt;br /&gt;&lt;br /&gt;Just type into Google search:    ~keywords &lt;br /&gt;&lt;br /&gt;Variations will be highlighted in bold print.&lt;br /&gt;&lt;br /&gt;8. Finding Titled Keywords&lt;br /&gt;&lt;br /&gt;If you want to find competing sites that have your keywords in the title just use the allintitle command.&lt;br /&gt;&lt;br /&gt;Just type into Google search:    allintitle:yourkeywords &lt;br /&gt;&lt;br /&gt;In summary, if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site's stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success. &lt;br /&gt;&lt;br /&gt;About The Author&lt;br /&gt;The author, a former artist and teacher, is now a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: BizwareMagic or MarketingToolGuide&lt;br /&gt;2008 Titus Hoskins.&lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: 8 Useful SEO Techniques Every Webmaster Should Know</description>
			<pubDate>Fri, 07 Mar 2008 15:32:47 -0600</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/5</guid>
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			<title>HOW TO WORK BETTER</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/3</link>
			<description>&lt;p&gt;1. DO ONE THING AT A TIME.&lt;br /&gt;2. KNOW THE PROBLEM.&lt;br /&gt;3. LEARN TO LISTEN.&lt;br /&gt;4. LEARN TO ASK QUESTIONS.&lt;br /&gt;5. DISTINGUISH SENSE FROM NONSENSE.&lt;br /&gt;6. ACCEPT CHANGE AS INEVITABLE.&lt;br /&gt;7. ADMIT MISTAKES.&lt;br /&gt;8. SAY IT SIMPLE.&lt;br /&gt;9. BE CALM.&lt;br /&gt;10. SMILE.&lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: HOW TO WORK BETTER</description>
			<pubDate>Thu, 22 Nov 2007 16:19:55 -0600</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/3</guid>
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			<title>Five ways to max-up your motivation at work</title>
			<link>http://www.cosmopolitdesign.com/general-discussion/show/1</link>
			<description>&lt;p&gt;(Definition – mojo (mowjow) – magic charm or spell.) &lt;br /&gt;1. Keep your ambition in check&lt;br /&gt;&lt;br /&gt;The desire to work hard is strong when the incentive to impress and prove yourself is high. However, mismanaged ambition will erode your passion to work hard and burn you out.&lt;br /&gt;&lt;br /&gt;Manage your ambition by being smart about whom you impress and how you impress them. Balance effort with payback by making sure your actions are low effort to you and high value to them. &lt;br /&gt;&lt;br /&gt;2. Find out how to get from A to B&lt;br /&gt;&lt;br /&gt;Fuzzy, unclear goals are a major drain on work motivation. Force your boss to delegate not abdicate work. Get clarity on how to get from A to B, and when. What exactly is the expected end result? Is this achievable? Do you need help?&lt;br /&gt;&lt;br /&gt;Planning your route in advance will keep your work juices flowing.&lt;br /&gt;&lt;br /&gt;3. Get experience&lt;br /&gt;&lt;br /&gt;Who do you aspire to be like? Do you think they know how to do everything themselves?&lt;br /&gt;&lt;br /&gt;If you don’t know how to do something, find someone who does and copy him or her. Use all resources to hand – websites, books, colleagues, relations, friends, TV characters, and professionals. Save time and learn from their mistakes, not yours.&lt;br /&gt;&lt;br /&gt;Or better still, get someone else to do it.&lt;br /&gt;&lt;br /&gt;4. Set boundaries&lt;br /&gt;&lt;br /&gt;If the work is taking too long, you’re either doing too much or not doing it right. And wait a minute – was it your job in the first place? Whether you take work upon yourself or have it dropped from a great height, set boundaries in your work life.&lt;br /&gt;&lt;br /&gt;Be strict about when you arrive and when you leave work, and all the breaks your body needs in between. Be strict about time to build relationships and time to work and time for all the important stuff in your work life.&lt;br /&gt;&lt;br /&gt;Be strict about what is and isn’t your job. We’re all one great big team at work, so make sure the ball is passed around ALL players. You can’t be player of the match every game.&lt;br /&gt;&lt;br /&gt;5. Push your limits&lt;br /&gt;&lt;br /&gt;Sometimes we get so busy nurturing and developing others, we forget to develop our own skills. &lt;br /&gt;&lt;br /&gt;Treat your own development like you would treat your team's or friend’s or partner's. Take time to discover what you want to do with your life and plan your personal development.&lt;br /&gt;&lt;br /&gt;Use these tips to regain your motivation at work - recharge your work mojo, beat Dr Evil and be home in time for tea!&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Everyone enjoys doing the kind of work for which he is best suited.&lt;br /&gt;&lt;br /&gt;I do not know anyone who has got to the top without hard work. &lt;/p&gt;&lt;br&gt;&lt;br&gt;Posted to: Five ways to max-up your motivation at work</description>
			<pubDate>Sat, 27 Oct 2007 18:40:50 -0500</pubDate>
			<author>christo yordanov</author>
			<guid>http://www.cosmopolitdesign.com/general-discussion/show/1</guid>
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